Highlights
Just a smattering of Piracy's successes...
Kraken
![Kraken spiced rum bottle](images/Kraken.png)
Launched The Kraken Black Spiced Rum – often using unsettling promotions and imagery that saw the brand become one of the most successful spirits launches of recent times. Now the 3rd biggest-selling rum in the UK.
Cawston Press
![Cawston Press ginger beer can](images/Cawston-Press.png)
As the lead marketing discipline for Cawston Press, generated hard-hitting media coverage that was part of a winning formula which enabled it to boost sales from 800k units to 10m/year.
Litelok
![LiteLok premium bicycle lock](images/Lite-Lok.png)
Was consistently the only bike lock - or accessory - to regularly feature in mainstream print and online media gifting features for small Welsh firm, Litelok.
Jim Jams
![Jim Jams chocolate spread jar](images/Jim-Jams.png)
Helped Nutella-challenger Jim Jams achieve its best results ever from a sales push in a major multiple – driven by previously unheard-of levels of online and print media coverage.
No.3
![No.3 gin bottle](images/No-3.png)
Generated global news for a tiny, super-premium, gin that saw it effectively ‘own’ juniper and dominate news about the booming category’s universal ingredient.
Skins
![Skins compression vest](images/Skins.png)
Scooped media coverage that justified Skins’ premium positioning in a market dominated by huge, discounting, multi-nationals such as Nike, Under Armour and Adidas.
Mermaid Gin
![Mermaid gin bottle](images/Mermaid-Gin.png)
Dominated Christmas, Valentines, Mother’s Day and Easter gifting pieces across Social and print media for Mermaid Gin – which helped raise sales by 147% YOY.
Nomadic
![Nomadic yoghurt pot](images/Nomadic.png)
Consistently delivered significant trade PR coverage - across multiple sectors - for Nomadic around NPD, advertising campaigns and corporate initiatives, including plastic reduction and re-branding.